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Our Obsession 

Our Story

Imagine a country, whose leaders decided to remain anonymous. The public does not know who they are, and they do not spend time and resources building an image, glorifying themselves and launching redundant PR campaigns. All their time and energy is dedicated to their work, and to the wellbeing of their people.

Would you be surprised if we told you that such a country existed?

This country is the model for I’m Fashion Makeup.

4 of the world’s most desirable and well-known makeup artists, whose names you probably know, have joined together to create I’m Fashion Makeup.

The founders have decided:

“Our identities shall remain hidden! We will set aside our egos and our lust for fame, and pour all our knowledge and energy into one goal: to develop and create makeup products – and let them be the real stars!”

The brand includes fashionable and exciting new makeup and care products, headed by our flag series, “Makeup Lab” – a series of makeup formulas intended to be mixed and matched, so you can create your own makeup materials!

I’m Fashion Makeup is a brand made especially for you, people who dream of egoless, yet distinct products. It is a new kind of makeup product, that will connect with your passion and encourage you to mix, match, play, and create your own, private I’m!